By cryptoadmin 
Substack is taking yet one more step in direction of changing into an all-in-one social media / creator platform by including a vertical video feed to its app. Technically, the brand new TikTok-style feed is a redesign of the prevailing Media tab that the corporate added to the app in 2024, however both manner Substack's intentions are clear: It desires a chunk of the short-video pie at the moment being shared by Instagram, TikTok and YouTube.
The feed options scrollable movies from creators you're subscribed to and others which were algorithmically prompt. A number of types of short-form content material might be included, like movies posted by means of Substack Notes, the corporate's Twitter-esque microblogging characteristic, clips from longer video posts and ultimately previews of podcasts.
Including multimedia options like podcasts and movies has been a boon to creators, in keeping with Substack. The corporate says that "82% of Substack’s top-earning writers are utilizing multimedia, up from simply over 50% final April." Supporting short-form movies is an try to push issues even additional.
Substack added help for native video in 2022, expanded these options in 2023 and extra not too long ago, gave creators the flexibility to host stay video streams in 2024. The corporate has been fairly upfront that it views Substack as a house for extra than simply newsletters, and it's been attempting to courtroom TikTok creators particularly since no less than 2024.
Redesigning the Substack app offers subscribers a brand new option to discover creators to observe, and makes the platform a greater dwelling for a complete new kind of creator. The timing of Substack's change is purposeful. The additional respiration room President Trump gave TikTok by not implementing the app's ban is meant to finish in April, that means there could possibly be room for various vertical video apps.
This text initially appeared on Engadget at https://www.engadget.com/social-media/substack-updated-its-app-to-make-it-even-more-like-tiktok-193415204.html?src=rss