Snapchat's future consists of generative AI video Lenses, whereby customers can watch themselves cuddling with digital animals on display. The primary three Lenses the app has launched embody the Racoon and Fox, which animate the animals right into a Snap. In the meantime, the third one known as Spring Flowers will generate a bouquet of flowers and use a zoom-out impact to disclose who's holding it. All three Lenses, in addition to future ones Snapchat releases, are powered by a generative video mannequin the corporate constructed in-house. Snap says it will likely be including extra each week to develop customers' choices.
"We’ve got an extended historical past of being first movers to carry superior AR, ML and AI instruments on to our neighborhood, and we’re excited to see what Snapchatters create," Snap mentioned in its announcement. The corporate added an OpenAI-powered chatbot to its app again in 2023, and it has launched extra AI options since then. Final yr, Snap launched an AI video-generation instrument for creators that enable customers to create movies from textual content prompts. The instrument was launched to a small subset of customers, but it surely confirmed that the corporate was engaged on AI video for the app.
For now, solely customers paying for the $16-per-month Snapchat Platinum subscription tier could have entry to the app's new AI video Lenses. The brand new Lenses will present up first within the carousel for subscribers and can work with each entrance and rear cameras. Any AI video a person creates can be mechanically saved to Reminiscences, and so they can then share them instantly with mates, to their Tales and with the general public by means of Highlight.
This text initially appeared on Engadget at https://www.engadget.com/apps/snapchat-launches-generative-ai-video-lenses-130056731.html?src=rss
