By cryptoadmin 
In an effort to make motion pictures and TV exhibits extra accessible on Prime Video, Amazon introduced that it's testing an AI dubbing system that may translate choose content material on the corporate's streaming service into different languages.
Amazon says that "AI-aided dubbing" can be accessible in English and Latin American Spanish on 12 licensed motion pictures and sequence accessible by Prime Video, together with "El Cid: La Leyenda, Mi Mamá Lora and Lengthy Misplaced." That the corporate describes it as "AI-aided dubbing" slightly than simply AI dubbing seems to be key right here. Amazon says it's taking a hybrid method the place "localization professionals collaborate with AI." A protected guess could be that Amazon's AI system takes a primary go at producing dubs after which professionals edit them for accuracy and match.
Creating captions, subtitles and dubs is a reasonably large enterprise, particularly now that streaming has elevated the variety of movies and sequence which are made yearly and licensed to be considered around the globe. It is smart that streamlining the method of creating content material extra accessible could be of curiosity to Amazon. The attainable downside is, no less than for movie and tv, dubbing is completed by skilled actors. AI-generated voices have gotten extra lifelike over time, however it stays to be seen whether or not the typical particular person can be okay with a big portion of their media weight loss program being delivered by one thing human-adjacent slightly than the true deal.
After all, perhaps we'll be skilled to simply accept it as a result of it will likely be throughout social media first. Amazon isn't alone in leveraging AI to squeeze extra out of the movies on its platform. YouTube launched a instrument in 2024 that lets creators mechanically dub their movies in different languages once they add them, and extra not too long ago, Meta introduced plans to mechanically dub and lip-sync Reels on Instagram into different languages.
This text initially appeared on Engadget at https://www.engadget.com/leisure/streaming/prime-video-is-beginning-an-ai-dubbing-pilot-program-for-select-movies-and-series-190252188.html?src=rss