Entertainment leaders amp up discussions about AI, creators and innovative tech at CES 2026

The world's largest tech showcase does not come without theatrics. Innovations and gadgets like a lollipop that sings to you as you consume it, a laundry-folding robot and a "smart" LEGO brick have stolen the spotlight so far at CES 2026. But underscoring this year's programming is a strong focus on an industry that relies on a similar theatrical flair: entertainment.