By cryptoadmin 
March 5, 2025
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Amazon Prime Video assessments AI-assisted dubbing
Amazon's Prime Video streaming service introduced Wednesday it’ll start testing AI-assisted dubbing to make its worldwide content material extra accessible to viewers worldwide.
The pilot program will initially function 12 licensed motion pictures and sequence that beforehand lacked dubbing help, together with titles similar to "El Cid: La Leyenda," "Mi Mamá Lora," and "Lengthy Misplaced."
The service will launch with English and Latin American Spanish dubbing choices.
"At Prime Video, we consider in enhancing clients' expertise with sensible and helpful AI innovation," stated Raf Soltanovich, VP of know-how at Prime Video and Amazon MGM Studios.
"AI-aided dubbing is barely accessible on titles that would not have dubbing help, and we’re desirous to discover a brand new method to make sequence and films extra accessible and pleasing."
The developments got here as union leaders within the inventive industries invoice AI as an existential disaster for artists, who fear that their livelihoods can be worn out by the know-how.
The function of AI was a significant factor within the 2023 Hollywood strikes by actors and writers who feared that studios would use generative AI to carry out duties sometimes achieved by paid creatives.
With over 200 million clients worldwide, Prime Video studies rising curiosity from viewers searching for to get pleasure from content material no matter its nation of origin.
Not like some opponents, Prime Video stated its strategy combines synthetic intelligence with human experience, as localization professionals collaborate with AI know-how to make sure high quality management.
In December, YouTube expanded its AI-powered auto-dubbing functionality to "tons of of 1000’s of channels" in its Companion Program that target data and informational content material.
YouTube's system mechanically generates dubs in eight languages for English content material, together with French, German, Hindi, Italian, Spanish, Indonesian, Japanese, and Portuguese.
Non-English movies in these languages at present obtain solely English dubs. YouTube on the time acknowledged that "this know-how remains to be fairly new, and it gained't at all times be good."
In one other current announcement, Lumiere Ventures and AI startup ElevenLabs unveiled a collaboration to recreate the voice of Alain Dorval, the late French voice actor who dubbed Sylvester Stallone for almost 5 a long time, for an upcoming movie.
This undertaking, developed with the help of Dorval's household, goals to protect the acquainted voice French audiences affiliate with Stallone's characters following Dorval's passing in February.
© 2025 AFP
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