YouTube passes 1 billion month-to-month lively podcast viewers

It typically appears like everyone and their canine has a podcast. (Engadget does!) However why not bounce on the development when the curiosity in such a content material has grown for years? Video platform YouTube could not appear to be the obvious selection for tuning in to an audio-driven format, however the firm has truly grow to be a significant participant for podcast consumption. At this time, YouTube introduced that as of January 2025, it has surpassed 1 billion month-to-month lively viewers of podcasts.

Individuals aren't simply enjoying YouTube podcasts to their headphones, both. The corporate's year-in-review confirmed that greater than 400 million hours of podcast content material was performed on "lounge gadgets" throughout 2024. Information from Edison Analysis discovered that YouTube was the most-used platform for practically a 3rd of weekly podcast listeners age 13 and up.

This text initially appeared on Engadget at https://www.engadget.com/leisure/youtube-passes-1-billion-monthly-active-podcast-viewers-225223309.html?src=rss