Social media platform Instagram has been round since 2010 but it nonetheless doesn't have a devoted iPad app. Actually, the final we heard concerning the community's curiosity in tablets was again in 2022, when Insta head Adam Mosseri mentioned there merely weren't sufficient iPad customers to benefit growing a local app. A baffling standpoint, however one that would lastly be altering.
A present worker of the service spoke anonymously to The Info not too long ago and mentioned that on this, the 12 months 2025, Instagram is ultimately engaged on an iPad app. As of now, the one approach to make use of Instagram on an iPad is a zoomed-in model of the corporate's iPhone app. Most companies realized a decade in the past that repurposing a telephone app isn't an excellent person expertise because the facet ratio is so totally different on a pill. That's significantly noticeable when your service is all about photograph and video content material.
The sudden curiosity in iPad could also be a part of Instagram's broader efforts to combat for social media dominance as the favored video platform TikTok faces a possible ban within the US. The Info additionally reported that Instagram not too long ago hosted an early preview of an upcoming Edits app for video-editing, which might compete with CapCut, a rival service additionally owned by ByteDance and liable to falling throughout the TikTok ban.
Mosseri has additionally spoken about plans to enhance Instagram's capabilities in content material search. "You may think about, no matter you utilize Instagram for, it’d be nice to have the ability to discover ‘that’ extra simply," he mentioned on an episode of the Construct Your Tribe podcast. "But in addition for creators … it ought to enable content material to resurface so that you simply don’t get all the worth in these first 24 or 48 hours."
This text initially appeared on Engadget at https://www.engadget.com/social-media/the-year-is-2025-and-instagram-is-reportedly-working-on-an-ipad-app-223942933.html?src=rss
