Meta has signed a partnership with Midjourney, an AI service that can generate images and videos from text prompts. According to Alexandr Wang, Meta's Chief AI Officer, Meta is licensing Midjourney's "aesthetic technology" for its future models and products. "To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach. This means world-class talent, ambitious compute roadmap, and working with the best players across the industry," Wang added.
1/ Today we’re proud to announce a partnership with @midjourney, to license their aesthetic technology for our future models and products, bringing beauty to billions.
— Alexandr Wang (@alexandr_wang) August 22, 2025
The company previously launched its own AI image generator and AI video editor, but Midjourney's technology could help Meta offer services that can actually compete with rivals', such as OpenAI's Sora and Google's Veo. Midjourney made V7 its default model for image generation back in June. It described V7 as an "entirely new" AI image generation model that's much smarter at processing text prompts than its predecessors. It also released its V1 video model, which allows users to turn the images they generate into a short animated video, at the same time. "We are incredibly impressed by Midjourney. They have accomplished true feats of technical and aesthetic excellence, and we are thrilled to be working more closely with them," Wang said on X.
This partnership is but Meta's latest move in its quest to form a Superintelligence laboratory and become a major player in the AI sphere. Mark Zuckerberg went on a hiring spreed and managed to convince several key players from rivals to join his company instead by offering them massive salaries and signing bonuses. Wang himself became the company's Chief AI office after Meta invested $14.8 billion in Scale AI, the company he founded.
This article originally appeared on Engadget at https://www.engadget.com/ai/meta-is-licensing-midjourneys-ai-image-and-video-tech-120012178.html?src=rss
