Survey highlights public considerations over AI’s political and media affect

December 19, 2024

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Survey highlights public considerations over AI's political and media affect

generative AI
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As synthetic intelligence (AI) turns into extra prevalent, a brand new Rutgers College-New Brunswick survey sheds mild on public attitudes, revealing widespread considerations about its affect on politics and the media, alongside an growing adoption of AI instruments in day by day life.

Greater than half of the respondents expressed fear about AI's affect on politics (58%) and information media (53%), with researchers suggesting these considerations could stem from fears of misinformation and manipulation, notably throughout the 2024 election cycle when the survey was performed.

The survey is a part of the Nationwide AI Opinion Monitor (NAIOM), a brand new Rutgers-led, long-term challenge monitoring public attitudes towards AI. Researchers discovered 41% of People stated AI does extra hurt than good in defending private data.

Regardless of these considerations, the findings present one-third of People have used generative AI to ask health-related questions or search data—a discovering that underscores each the alternatives and challenges as these instruments evolve. The researchers outline AI as a set of superior applied sciences that permit machines to carry out duties usually requiring human intelligence, akin to understanding language, choice making and recognizing photographs. Generative AI is a subset of these applied sciences which focuses on creating authentic content material, together with textual content, photographs, audio and video.

To assemble these insights, the researchers surveyed almost 5,000 folks between Oct. 25 and Nov. 8 about AI utilization and attitudes throughout demographic teams, together with variations by gender, age, socioeconomic standing and geographic location.

Katherine Ognyanova, an affiliate professor of communication on the Rutgers Faculty of Communication and Info and a co-author of the report, defined that the challenge was launched in response to the growing prevalence of AI.

"These instruments have the potential to remodel a variety of industries—know-how, media, leisure, advertising, schooling and well being care," stated Ognyanova. "It's crucial to know how People are utilizing and perceiving AI now, as belief in these applied sciences will form their adoption, growth and regulation. We’re at a pivotal second the place public opinion about AI is being shaped and quickly altering as folks interact with it firsthand and encounter associated narratives within the information."

"AI growth and adoption are accelerating at an unprecedented tempo," stated Vivek Singh, an affiliate professor with the Faculty of Communication, a co-author of the report and an knowledgeable in AI and algorithmic equity. "Right now, AI is not confined to the algorithms of tech firms; it has grow to be an integral a part of on a regular basis life."

In accordance with survey outcomes, greater than half of People (53%) have used a generative AI service akin to ChatGPT, Google Gemini or Microsoft Copilot, additional demonstrating the growing affect of those applied sciences.

Amongst different findings:

  • Data gaps: Whereas 90% of People have heard of AI, 51% acknowledge the time period "generative AI," and 12% are accustomed to "massive language fashions."
  • Demographic disparities: Youthful, male, better-educated and higher-income People are extra possible to make use of and present curiosity in AI instruments.
  • Job-specific approval: Whereas 48% of People help AI for family chores, majorities disapprove of AI performing surgical procedure (57%) or driving autos (53%).
  • Each day interactions: Practically 30% of respondents encounter AI-generated textual content or summaries day by day, with 86% discovering them useful.

"These findings elevate crucial questions on inclusion and fairness," stated Ognyanova, who can be director of the Rutgers Computational Social Science Lab and one of many founders and principal investigators of the COVID States Challenge and the Civic Well being and Establishments Challenge, that are initiatives by a number of universities exploring public attitudes in direction of politics and well being. "Older People and people with decrease instructional attainment could also be much less prone to profit from these instruments, which dangers creating a brand new digital divide."

The NAIOM survey supplies baseline knowledge on how People understand and use generative AI, making a basis for monitoring adjustments over time. The researchers harassed this ongoing monitoring is important as public attitudes towards AI proceed to evolve.

To seize evolving developments, researchers plan to conduct nationwide surveys thrice a yr with a pattern of 5,000 respondents. This pattern consists of nationally consultant quotas and oversamples teams akin to people beneath 25, these older than age 65 and Hispanic and Black respondents. The researchers purpose to look at AI's affect on younger folks, older adults and minority communities.

Studies will discover themes together with AI adoption, belief, attitudes towards AI-generated content material, regulation and AI's function in jobs.

"Each of us share a eager curiosity in understanding how folks consider data and misinformation, whether or not it comes from human or nonhuman sources," stated Singh, who’s the director of the Behavioral Informatics Lab at Rutgers. "We've consulted with specialists and hope to broaden our advisory board because the challenge grows."

The researchers hope NAIOM will function a priceless useful resource for policymakers, media and the general public, providing data-driven insights into the evolving function of AI in society.

Extra data: Survey: naiom.web/experiences/

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