April 29, 2025
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ChatGPT provides procuring assist, intensifying Google rivalry

OpenAI introduced Monday that ChatGPT is now serving to customers discover merchandise on-line, enhancing its problem to Google amid regulatory stress on the search large's market dominance.
The brand new procuring functionality additional blurs the road between AI chatbots and serps, signaling OpenAI's ambition to compete with Google in a market the latter has managed for many years.
"Search has develop into one in all our hottest and quickest rising options, with over 1 billion net searches simply prior to now week," the San Francisco-based firm mentioned in a submit on X.
Rolled out on Monday, the replace permits buyers to seek out and evaluate objects by means of pure dialog, then join on to retailers for purchases.
"As a substitute of scrolling by means of pages of outcomes, you may merely begin a dialog," OpenAI's submit mentioned, including that customers may additionally ask follow-up questions or evaluate merchandise.
ChatGPT's procuring characteristic initially focuses on trend, magnificence, and residential electronics classes. Product suggestions are personalised and are available from the online, not commercials, OpenAI mentioned.
To counter growing competitors from AI chatbots, Google has built-in its personal Gemini assistant into search outcomes, offering AI-generated solutions above conventional web site hyperlinks.
The rivalry intensified final week when an OpenAI govt testified the corporate would take into account buying Chrome if Google have been pressured to promote the browser as a part of an ongoing US antitrust case.
© 2025 AFP
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