Over the previous few days, eagle-eyed Google customers might have seen that in some cases, the capital G brand for the corporate now sports activities a gradient softening the transitions between the 4 solid-color sections. The branding has been modified for the Google app on each Android and iOS units as of this writing. Nevertheless, there are nonetheless a number of locations that proceed to sport the traditional coloration block look, together with browser favicons. It's additionally not included in Google's official assortment of photos for press; the traditional model continues to be getting used because the entry for the Google app brand.
Not one of the logos for different Google smartphone apps seem to have adopted a brand new gradient look. However maybe notably, the branding for Google's Gemini AI assistant does have a slight gradient on its star image. Perhaps AI is main the best way for aesthetics in addition to for technical selections at Google? Or possibly this can be a trial run to gauge reactions earlier than rolling out a full model redesign?
Regardless of the cause, the largest shock isn't that Google could also be rolling out a brand refresh, however that the change appears to be occurring with zero fanfare. When the corporate final redesigned its branding in 2015, there was an entire marketing campaign explaining each final element of the brand new look. Branding is an enormous deal for an organization as large as Google. Even adjustments that appear minor would undergo many iterations and committees and vetting earlier than they go stay. And any advertising and marketing exec is aware of that consistency is essential, so it's particularly unusual that, if this can be a everlasting change, it's occurring in a piecemeal strategy.
We've reached out to the corporate for extra details about whether or not gradients would be the scorching type pattern for all Google merchandise in 2025.
This text initially appeared on Engadget at https://www.engadget.com/big-tech/g-is-for-gradient-google-has-redesigned-its-app-logo-220437771.html?src=rss
