By cryptoadmin 
Google plans to begin producing its personal movies and tv reveals by way of a "manufacturing initiative" referred to as 100 Zeros,Business Insider reports. The corporate is working with Vary Media Companions, a expertise administration and manufacturing firm, to determine tasks that attraction to youthful audiences and will "promote a constructive view of [Google's] merchandise."
Apart from the plain alternative for product placement, the bigger objective of the initiative is to fund tasks which have a constructive view of know-how, and to get the inventive trade desirous about utilizing Google's merchandise. Immersive View, Google's 3D aerial scans featured in Google Maps, might be a instrument it pushes, Enterprise Insider writes. Veo 2, Google's AI video mannequin, looks like a pure candidate, too. Whichever manner the corporate goes, 100 Zeros already has a film underneath its belt: The initiative reportedly helped pay for the advertising for the indie horror film Cuckoo.
When Engadget reached out to Google for remark, the corporate shared the X publish beneath, confirming that 100 Zeros isn't a studio, however was created to assist filmmakers incorporate XR and AI into their productions:
This isn’t a brand new studio, it’s an initiative pushed by our Platforms & Gadgets workforce which incorporates Android. We’re working with Vary to help the inventive group in integrating cutting-edge applied sciences and platforms, like XR and AI, into their filmmaking.
— Information from Google (@NewsFromGoogle) Might 5, 2025
Google has some expertise within the leisure trade by way of its defunct YouTube Purple Originals program. When YouTube first launched YouTube Purple, the subscription service now referred to as YouTube Premium, it did so alongside a slate of unique content material that includes notable YouTube expertise. This system produced a variety of reveals and movies, together with well-liked sequence that discovered properties on different streaming providers, like Cobra Kai, however by no means turned a real competitor to Netflix.
100 Zeros doesn't sound like one other YouTube Purple, and as a substitute, a extra conventional play to make unique content material and promote it to different distributors — simply with a doubtlessly Google-y taste.
Replace, Might 5, 3:30PM ET: This text was up to date with a social publish from Google confirming the existence of its new manufacturing initiative.
This text initially appeared on Engadget at https://www.engadget.com/leisure/tv-movies/google-is-reportedly-getting-back-into-film-and-tv-with-a-tech-friendly-production-initiative-185138762.html?src=rss