By cryptoadmin 
AI firm Perplexity introduced in February that it was constructing its personal browser referred to as Comet. In a latest interview with the TBPN podcast, CEO Aravind Srinivas gave some perception as to why the enterprise seemed to be branching out from its synthetic intelligence focus: It's to gather consumer information and promote them focused ads.
"That’s form of one of many different causes we wished to construct a browser, is we wish to get information even exterior the app to higher perceive you," he stated. “We plan to make use of all of the context to construct a greater consumer profile and, possibly you recognize, by way of our uncover feed we might present some advertisements there.”
If that every one sounds acquainted, it might be turn into Google's Chrome browser has taken the same strategy. In actual fact, Comet is constructed on Chromium, the open-source browser base from Google. That's to not say Perplexity wouldn't take the prospect to go straight to the supply and purchase Chrome within the aftermath of Google's latest monopoly court docket ruling concerning on-line search. Within the ongoing hearings about Google and its potential sale of Chrome, Chief Enterprise Officer Dmitry Shevelenko stated he thought Perplexity would be capable to proceed working the browser at its present scale. Unsurprisingly, he wasn't too eager on OpenAI buying the property.
This text initially appeared on Engadget at https://www.engadget.com/ai/perplexity-is-building-a-browser-in-part-to-collect-customer-data-for-targeted-ads-230132091.html?src=rss