Meta’s Threads has grown to 300 million customers

Meta’s Threads app has now grown to 300 million customers, with greater than 100 million folks utilizing the service every day. Mark Zuckerberg introduced the brand new milestone in a put up on Threads, saying “Threads sturdy momentum continues.”

Zuckerberg has repeatedly speculated that Threads has a “good likelihood” of changing into the corporate’s subsequent billion-user app. Although it’s nonetheless fairly far off of that aim, its progress appears to be accelerating. The app hit 100 million customers final fall, and reached 275 million in early November. Elsewhere, Apple revealed that Threads was the second-most downloaded app in 2024, behind buying app Temu, which took the highest spot in Apple’s rankings.

The approaching weeks might see some main modifications for Threads as Meta seems to capitalize on that progress. The corporate reportedly has plans to start experimenting with the primary advertisements for threads in early 2025, in accordance with a current report in The Info.

Threads isn’t the one app making an attempt to reclaim the “public sq.” as some longtime customers depart the platform now referred to as X. Bluesky has additionally seen important progress of late. The decentralized service practically doubled its customers base in November, and at present has simply over 25 million customers. (The corporate has by no means revealed what number of of its customers go to the location day by day.) Although nonetheless a lot smaller than Threads, Meta appears to have taken inspiration from a few of Bluesky’s signature options in current weeks, together with its tackle starter packs and customized feeds.

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